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Keyword based searching & marketing technique in twitter

posted Dec 19, 2012, 11:00 PM by tito c

Twitter is one of the most popular social media websites right now. Commanding millions of users, the micro-blogging site has become an active hub of breaking news, live updates as well as effective and focused marketing. Brands are increasingly using Twitter to focus their latest offerings and products to selected groups. This is because with millions of users hooked up to the network, if any tweet goes viral, it is picked up by the users instantly and starts doing rounds on the website. All a brand needs to do is to entice users by dishing out interesting tweets which may pique them.

To effectively market your products on Twitter, you can make use of a number of techniques. Among these is the intelligent manipulation of keywords on the website. With the help of keywords, not only can you find the relevant information but can also push out your own tweets to the relevant audience.

For instance, if you are a company that resells Nike shoes, you can type ‘Nike’ in the search bar on Twitter and hit enter. This will bring you all the mentions of the word ‘Nike’ on Twitter, happening in real-time. You will be able to monitor what users are interested in talking about or knowing about Nike, what users make use of Nike shoes, which of them are hooked up to other Nike products and so on and so forth.

With just a simple keyword search, you are able to track down a huge number of such users who make the perfect audience for your product or brand. You can then curate tweets based on this. The tweets must be interesting and engaging – and you can make use of the same keyword. This way, when another user searches the said keyword, he is presented with your tweet too.

Moreover, if your tweet is interesting, users start retweeting and sharing it. This way, it becomes popular and is displayed among the top results of a given keyword. Using the same example as before, if you send a tweet which contains the word ‘Nike shoes’ and the tweet is interesting and is actively shared on the website, it is included in the top tweets related to ‘Nike’ or ‘shoes.’ Now if a person searches Twitter for either of these keywords, he will find your tweet among the top tweet results. This way, you will be able to ‘market’ your product to the very persons who are looking up your brand through Twitter search.

A number of third-party apps also send you out automatic tweets. You can couple this with an app that tracks certain keywords related to your business or brand. By using the two in conjunction, you can then send automatic tweets to such users who mention the selected keywords. This way, you are able to reach every single user who may be relevant to your business.

Such focused targeting has yielded results for many businesses. However, you must ensure that a user who is receiving your tweet doesn’t feel like he is receiving spam because that instantly ruins the reputation of your brand on Twitter. 
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